Australian Brands for Travelers: A Shopping Guide Series
Planning a trip to Australia? Discover top brands that define Australian culture and craftsmanship. Our first feature is Aesop, a globally recognized skincare brand.
Australian Brand Aesop: A Beauty Brand with Philosophy and Value
1. Brand Introduction
Aesop is a luxury skincare brand founded in Melbourne, Australia in 1987, offering products that harmoniously blend natural ingredients with scientific research.
Founded by Dennis Paphitis, Aesop started with high-quality hair products and expanded into skincare, haircare, and body care.
The brand is known for minimalist design, sustainability, and its balance between nature and science.
2. Core Values and Philosophy of Aesop
Ingredient-Centered Approach: Balance of Nature and Science
Aesop prioritizes natural-derived ingredients while maximizing efficacy through scientific research.
- Parsley Seed Anti-Oxidant Serum: Protects skin from pollution and stress.
- Resurrection Aromatique Hand Balm: Infused with mandarin rind oil, rosemary, and cedarwood for hydration.
Sustainability: Commitment to the Environment
- Recyclable Packaging: Uses glass and aluminum to reduce plastic waste.
- Refill Service: Some stores offer refill stations to minimize packaging waste.
Minimalism: Brand Identity
- Packaging: Simple amber glass bottles with white labels for a clean aesthetic.
3. Aesop’s Best-Selling Products
- Parsley Seed Anti-Oxidant Serum: Helps maintain skin elasticity in polluted environments.
- Resurrection Aromatique Hand Wash: A refreshing hand wash with citrus oils.
4. Aesop Store Experience & Recommended Locations
- Melbourne Flinders Lane Store: Embodies Aesop’s philosophy.
- Sydney Pitt Street Store: Features a unique interior inspired by Sydney’s architecture.
- Sydney Queen Victoria Building Store: Located in the iconic shopping center.
- Brisbane James Street Store: Reflects Brisbane’s modern and artistic vibe.
- Perth King Street Store: Situated in Perth’s luxury shopping area.
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