Australian Brands for Travelers: A Shopping Guide Series
Planning a trip to Australia? Discover iconic brands that define Australian culture and craftsmanship. Our latest feature is UGG, a globally recognized footwear brand known for its premium sheepskin products.
Australian Brand UGG: The Iconic Sheepskin Boot

1. UGG Brand Introduction
UGG was founded in 1978 by Australian surfer Brian Smith in California, inspired by the sheepskin boots popular among Australian surfers. The brand gained global recognition in the early 2000s and has since evolved into a fashion staple.
2. UGG's Core Values and Philosophy
Premium Materials & Comfort

UGG products are crafted from **high-quality Australian sheepskin**, offering exceptional warmth and breathability.
Sustainability & Ethical Production
- Eco-Friendly Materials: Some UGG products now feature TENCEL™ lining and recycled wool.
3. UGG's Best-Selling Products
Classic Ultra Mini

A modern take on the traditional UGG boot with a lower ankle cut.
Classic Short Boot

The signature UGG boot featuring a timeless silhouette and premium sheepskin lining.
4. Where to Buy UGG in Australia

Official Stores & Recommended Locations
- UGG Australia Flagship Store: Sydney & Melbourne
- DFS Galleria: Tax-free shopping for tourists
How to Avoid Fake UGGs
- Always buy from **official retailers**.
- Check for authenticity markers like the UGG logo and high-quality stitching.
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